In 2025, this GTM skill will separate high-growth companies from the rest: GTM Iteration Speed… The ability to quickly evolve messaging, talk tracks, demos, positioning, and pricing is becoming a defining competitive edge. Most companies get this for product and engineering – speed matters. But GTM iteration speed? It’s still undervalued. That’s about to change. Here’s why: Markets are more competitive – new players, indirect competitors, and adjacent solutions are crowding every space. Product velocity is faster than ever – building software is cheaper and easier, which shortens the shelf life of your differentiators. The result? Your positioning, narrative, and enablement systems have to move just as fast – or faster – than your competitors. The best GTM leaders in 2025 will: * Use conversational intelligence to surface trends, keywords, and insights * Stay close to deals and reps to get a “gut check” on what’s shifting * Build systems to get decision makers to review and act on this feedback * Move with speed and conviction while balancing chaos and clarity * Build enablement systems that roll out changes efficiently without overwhelming the team Optimizing GTM iteration speed isn’t optional anymore – it’s a must. What would you add to this list? I’d love to hear how your team is keeping up the pace.
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