(73) The 6 Best AI Agency Niches to Make $50K/mo (Data-Backed) - YouTube https://www.youtube.com/watch?v=6FSih5a5aIA

Transcript: (00:00) Today's guest, Cody Schneider, went through the exact playbook for six startup ideas and how to grow them to $60,000 a month MR. And he didn't just give the startup ideas. He goes through the exact trend. He goes through the acquisition strategy. He tells you about all these AI tools and software tools that you can actually use to go and build this. And so, this isn't just here's a few ideas, go and build them. (00:26) This is here's a playbook for how you'd actually go and build this to get to something like 10, 20, 40, 60, 80k MR. Cody Schneider on the pod. He delivers. Enjoy it and let me know what you think. [Music] Cody, you know, if people stick to the end of this episode, what are they going to learn? I promise you, you won't fall into the tar pit that is AI automation agencies. (01:02) And I'm going to instead convince you why you shouldn't do that. And you should make a productized service that uses AI automation to deliver a deliverable on like a monthly cadence or whatever that is. And why that that productized service is a way better business than the AI automation agency. Okay. (01:21) So you're basically saying all the people that are pitching these AI automation agencies, disregard them. There's actually a way bigger opportunity with productized services. And you're going to show us how someone could go and create one. maybe some ideas on, you know, ones that they can steal. And how much money do you think people can make using some of these ideas? Dude, you can easily make like 40 to 80 grand a month and like get to that like within 6 months. (01:47) I I I zero doubt that that's possible with this stuff. And also these businesses like it's just a better business than AI automation agencies. Like can we just break that down first? like why that's so I I know so many I've had so many friends that have started these like AI automation companies and like every one of them they last like 12 to 18 months and then they hard pivot into some productized service and the reason for that is that the the business composition or the biology of the business for an automation agency is just really hard like you have to be really good at getting like top offunnel leads you have (02:16) to be really good at sales because it's like typically kind of higher ticket so it's like you're you're you're having to like go through that that traditional sales motion and then the uh revenue is one time, right? Like it's not like it's a recurring purchase. Like you do it's project based. (02:32) And so it's just a it's a hard business to build and scale. And so I think that that is like the the the biggest thing to think about with this is like it's just a po it's a bad business to build if you want to create something that has scalability, that has recurring revenue. And a lot of these like if you're building an internet business, that's the whole point of it. (02:52) like you're looking for uh the ability to be wherever you want to like run your company from, right? So, it's remote and then also something that has recurring revenue that's happening month over month so you're not fighting, you know, tooth and nail to get make sure that you have enough lead volume, you know, to pay your staff or pay your team or just even pay yourself. (03:09) Um, and so anyway, yeah, I happy to answer any questions on that or dive deeper on any of those things. But, no, I say like let's let's just get into it. I just the promise that you need to make to people listening to this though is that you're not just going to give ideas. You're going to actually give okay here's how I would build this 100%. I'm going to run through all that. (03:26) I got like six of them for you. So let's just jump into the first one. So the first one that I think is a huge opportunity is med spa marketing. Um so med spas are this category uh that I had no idea how profitable they are. Like they average per location 1. (03:45) 4 four million to like two point or two million uh per location in revenue. Um the customer lifetime value of one of these people if you can like convert them is like six grand, right? So crazy crazy like good revenue if you can um basically help them get these customers into the business. So what I would do and kind of my focus or how I'd go about this is I'd focus just on two things. (04:10) It looks like all of the purchasing decisions that people are making um are coming from uh like basically paid ads on social um Instagram and Facebook and maybe Tik Tok and then local SEO. So how I would go about uh the service that you're basically providing is going to be creating uh like Facebook ad content, running those ads for them, etc. (04:31) And then you do reporting based off of leads that you're providing them, the new revenue that you're providing them. That's how you validate that you're actually, you know, like worth the money that they're paying you. And so the uh so basically running those Facebook ads and then um doing Google ads optim or Google maps optimization. (04:48) This is how there this is the service that you'd be offering these people is basically Sam Alman the co-founder of OpenAI just said that it is the era of the idea guy and he is not wrong. I think that right now is an incredible time to be building a startup. And if you listen to this podcast, chances are you think so, too. (05:07) Now, I think that you can look at trends uh to basically figure out uh what are the startup ideas you should be building. So, that's exactly why I built ideaser.com. Every single day, you're going to get a free startup idea in your inbox and it's all backed by high quality data trends. How we do it? People always ask. (05:31) We use AI agents to go and search what are people looking for and what are they screaming for in terms of products that you should be building and then we hand it on a you know silver platter for you to go check out. Um, we do have a few paid plans that, you know, take it to the next level. (05:49) Uh, give you more ideas, give you more AI agents and more almost like a chat GBT for ideas with it, but you can start for free ideabrowser.com. And if you're listening to this, I highly recommend it. Uh, creating those deliverables for the Facebook ads, for the paid ad side, and then also doing the Google Maps listing optimization. (06:07) So, on the Facebook ads, what I would do is say, "Hey, we're going to get uh make you 10 pieces of new creative per month. you're going to use uh the um you know chat GPT API to make static images. You'll use hen or arc ads uh to make uh the dynamic images or sorry the the like videos. And then what I would do to do like the research for these um this creative is use perplexity to go and scrape for Reddit and other social media for the problem benefits uh like solution that the uh services that these med spas are offering like like why would people basically do whatever that the med spa service is off that uh that they're trying to promote. And so when (06:49) you use uh like all of this can be automated, right? the scraping for the research, the writing of the ad uh uh scripts, the writing like the description of uh um the um the ads that you're trying to create through the static image API. That's where the AI automation piece comes in where it's like you don't need to hire a graphic designer. You don't need to hire a video editor. (07:12) Like all of these things can basically um be handled by a lot of these AI tooling, this AI tooling. And then um the uh other piece of this is then optimizing Google maps. So if you go and you search on Google right now for like med spa right um any loca like any location first thing that comes up huge Google map listing right and the uh reason for this is this is a local like search like Google has categorized this as a local search and so it is super valuable if you can show up in the top three of this map pack. Um, the only thing that you need to do to be able to (07:45) show up there is basically optimize the profile. There's tons of videos on YouTube talking about this optimization. The thing that we found to be most important is getting uh reviews, making sure the keywords are in that listing and then also having images of the physical location um uh in that listing as well. (08:04) If you do those three things and then combine that with building uh uh directory listings. So these are basically making whatever the um like the name of the business, the location, the address, um the um phone number, any of this contact information. (08:23) You go and you'll submit these to all of these different websites like Foursquare, any of these like old map websites. Um, and the reason that uh this works is BA Google uses this as a metric to validate uh that this is like a real listing, a real company. And so to do this, you can use one of Friends of the Show's uh um uh companies. It's called local uh local rank.so, I believe. And basically what you do, one click and it submits to all of these like different um uh directory listings. (08:52) So that's kind of the the service offering. I would charge something in the range of like two to three grand per month. And then how you actually go and get customers for this is all of their information is public, right? Like their contact information, their website information. (09:08) Um they're probably going to be spending most of their time on Instagram and uh uh probably via email or phone. So it just turns into a process of reaching out to those businesses or running ads to them on Facebook. This is probably another strategy you can target. um uh people who basically work at med spas on Facebook, run ads showing case studies, send them to uh you know a lead magnet to download some free PDF talking through literally your exact service offering like here's how to do this. (09:37) And then what you what's going to happen naturally is people are going to download that. They're going to give you their email. They're give you their phone number and they're going to realize oh this is actually a lot like a major pain in the ass to do this. I don't want to spend my time doing this. I'm going to go hire this company. (09:54) The other uh uh acquisition channel would be doing YouTube videos talking through the case studies. Name the videos something like I grew this med spa you know by x revenue from Facebook ads or you know I grew this med spa by all right I got a you know 100 leads from Google maps um for this med spa. Here's how I did it. Something like that. Literally just talk your book and that's going to create the lead volume uh that you're looking for for this agency. (10:17) And then the last thing that you're wanting to do is figure out some type of reporting that you can do um to your clients so that it shows them uh basically the uh like outcomes that you're you're you're promising that you're going to get. I would try to attach that to the thing that's closest to revenue which is going to be leads for them. (10:33) And you can use like something like Looker Studio or a company that we just uh like launched this week which is graph.com. Graph is basically like a chat with data to build dashboard solutions. So something like that to basically have a a a dashboard that you can share with them where it's like, hey, we did this work and look, it's actually working. We can show you that it's actually working. (10:51) So what are your thoughts on faceless video to drive traffic? Like should people It works, man. We we are my friends in the wine industry in the central coast of California. Uh go to Rustic Wines if you want like a crazy experience. They have this old barn and it's awesome. It's right up against the Santa Lucia Highlands. (11:10) Um like outside of Monterey, California. Um, but we've been running these ads where they're like basically like um it's like faceless. It's just a monologue talking over like uh videos uh from social of people like being at the winer at the at the winery there like in the tasting room in the vineyards like in the hills etc. (11:29) and they're just absolutely ripping cuz it's it it feels like natural organic content. So I think this could totally work for you like you don't even have to use AI avatars, right? Have you seen real farm? Uh yes I have. They do like where it's like a it's almost like a templated format, right? It's similar to what um Jack Fris is doing. Yeah. Pull it up. (11:49) Um realarm.ai. I haven't used this product. Uh so I'm not sure. Um but the founder has a video of like how it works right here. So we can just like kind of look at it. Um so it looks like yeah, you select the images. It's basically text overlay imi like like content, right? And then I know he does um it's like the like the slidable I I don't know what those are called now on Tik Tok where you like slide to the right. It's like um a slideshow. I think that's actually what the name of it is. (12:21) Um exactly. But I I saw right now on Tik Tok. I believe it. I believe it's it's also ripping on Instagram. Dude, I I had an Instagram post get a 195,000 likes. That's insane. What did it say? It was just a static image of a tweet with audio. And so I think that, you know, this whole um this whole idea around like take static images, put a voice on top of it, throw it on Instagram, throw it on TikTok. (12:56) Of course, whatever it is you're saying needs to be outstanding. Like, you know, for 95% 97% of people using tools like Real Farm, they're probably not going to crush it. But if you know how to tell stories and you tell interesting stories, yes, of course, it's going to be valuable to get traffic to whatever it is you're doing. 100%. (13:19) I think this like this is a part of the offering that you have, right? It's like you're keeping a pulse on like what's working currently and that's why they're paying you is to understand the formats that are most likely to succeed. like a format that worked 6 months ago isn't going to work now. (13:34) You have to like keep, you know, refreshing the content and the formats that you're doing for your ads just like you would do for organic. And so like that's another value ad is like they don't have to think about that. They're offloading that to you. And because you're working with multiple multiple clients, you're going to see, oh, like this type of content works really well for Medal. I'm just doing it in different locations around the US. Right. Cool. (13:53) What's the next idea? Awesome. So, uh, the next one on the list, uh, is Facebook ads for beauty e-commerce brands. And the reason why you should do this, um, is they need to like constantly make new ad creative because it gets stale really quickly, right? Um, it it they're running a ridiculous amount of um, you know, basically just ad spend through these accounts. (14:18) And so you what you see is that the creative really quickly a lot you know people will see that same ad too many times and then it it loses the effect that it had when it when they initially launched that. So that's a component of this also this is like business critical for these businesses right um you can see here like e-commerce ads agencies like really quickly growing uh category like ver like very high value to create a a brand within this and how I would do this again using this AI automation tooling. So again, use some type of research agent. You can build these. There's so (14:49) many uh builds of this on like YouTube talking through NAM flows of like here's how to use this AI agent to like research um you know um a brand pain or or sorry a product pain points like how the product can uh be a a case for this scraping reviews like aggregating all that and then pulling out the best um um like hooks right for your for the creative that you're making and doing that competitor analysis. (15:14) And then I would use something like a make UGC.AI. Do you know this company yet, Craig? No, I don't. They are a um it's a one of these ad creative uh like makers, but their whole differentiator is that they um the person in the video can hold the product. (15:39) And so why this is like way more valuable to this is them here, right? So it's like trained on the actual product that you're trying to sell. And why this is way more valuable to these beauty brands is a lot of the times they need them to like hold the product and then talk through, you know, what the product does or like their experience with it, right? So I would use something like this um to actually make the creative of them holding the product and then same kind of structure, you know, have have some type of deliverable um that it where it's like we'll give you 20 ads a month. Uh right and then you're also analyzing the best performers, remixing (16:10) those and looking at competitor analysis. So to get these u uh clients and sell this to you know service same strategy basically go to YouTube right do your case studies um like in public show the process of you actually doing it again this is like going to be hard for a lot of people to go and and mimic like show the breakdown of how you're using this agent to do research etc. (16:34) um people are going to watch that content. You're uh going to get naturally inbound leads from that. And then the other side is you can probably post on LinkedIn and Twitter um just doing breakdowns of uh like different ad types um different formulas that you're seeing work, different formats, etc. (16:50) And then have a call to action basically to do a discovery call with you or some type of lead magnet. So that's your whole kind of strategy around this business. And again, I would charge like 3K to 5K a month for this if not more. Um, I know there's some agencies that are UGC agencies that are traditional, they're using real humans and they're charging so much money for uh this uh uh like basically the creative development and and you know six grand for five videos, it's insane. (17:15) So, if you can come where it's a lower price point, even more creative and this is really the game anymore, right? Is having more creative variations that you're testing on a faster cadence and then doing broad targeting to Facebook or to Twitter or Tik Tok ads, etc. because um like their algorithms are way better at finding what's going to get you the best rorowaz. (17:39) So your job should only be like focused on that um uh that content or that uh that ad production process. So what do you think about creating a directory of ads? Like is that is there too much competition there? Like is that on your radar? How do you think about that? I've seen so many companies doing this. Um, and there's like I mean you there I've seen like four startups get funded for doing this in the last like I feel like six months, right? That are scraping app libraries. Like you put in your competitors and they aggregate all of it and they tell you the insights. I (18:08) think that that it it works, but it you're just looking only at your competitors like you're living within this like um you know ancestral ecos ecosystem where everybody's copying each other and so it doesn't allow you to create um you know any pattern disruption within your ads. What's going to be way more effective is like you go and you scrape a Reddit forum and you find this random quote, you know, about acne cream and like somebody describes it in this funny way or a different way and like you extract that using Claude (18:40) and you're like, "Oh my god, like that's the hook, right?" And then you run that that's going to create a totally different way or a different piece of content than what your other competitors. I might look at the formats that my other competitors are using like, oh, we're seeing that like selfie videos are working or we're seeing that static ads are working. (18:59) So that format stays the same, but I think that like the source content if you just use the same language that all your competitors are using, you're not going to have that ad differentiation. So it's going to be way harder to stick out. Like you know, think about how many ads somebody sees when they're scrolling Instagram, right? Like you have to you have to have creative that that feels unique for that category. (19:16) And what about from like a traffic acquisition standpoint? Like what about if you if you're trying to create this agency? A lot of people create online directories to get SEO traffic and then you can convert that to agency leads. What about that? Dude, I mean you're running this playbook so you can probably answer it better than I can but 100% that works. (19:36) Um the uh what I would probably do is like do like tweets and also LinkedIn posts that are like I scraped a hundred ads uh from booty beauty brands. Um I'll give you access to this library of them. uh comment, you know, ads below to get access and then it creates like that it's I mean it's what's working right now on LinkedIn, right? Is basically like that whole some type of asset comment to get it and then you go it creates that engagement flywheel for it. 100% that would work. I don't even know if you'd have to make it a product though. I think you could just make it (20:06) like it's a digital download or they give you their email and then they you send them a Google Drive link, right? So yeah, I think like here's here's a bit of the sauce if if you're going to go and do this. Uh well two pieces of sauce actually. (20:25) One is um yes there's a lot of online directories for ads creative but they're not verticalized. So, and now with AI, it's easy to create like hyper niche verticalized like beauty even might be too horizontal. Like you can even go deeper and just be like these are the these are the most interesting ads for skinincare men's skinare totally totally men's skincare that have eczema, right? Like you can go that that specific and I think that there's totally an opportunity. (20:50) And the last thing before we move on with this one, like I think there's two ways to structure this type of business. Like it could just be deliverables or it could be like we also run the ads for you and it's probably a more valuable agency if you're running the ads because you're closer to revenue, right? Like if you show that hey our ads that we make are getting 5x rorowaz versus the stuff that this you know somebody else is making which is only getting 3x. You're going to you're going to have a way like like (21:15) higher stickiness. And to do that effectively again just have reporting that's set up right like there's so many of these tools. Um I'm going to keep shilling graph because I want you to use it. Um, but uh the uh the there's so many different ways that you can basically um um validate the work that you're doing, but the closer you are to revenue, the easier it is to validate that work. Beautiful. All right, idea number three. Idea number three. Okay, cool. (21:39) So, social media management for nutrition coaches. I'm obsessed with nutr nutrition coaches and like health coaches right now. Um I I think that anything that was a coach is suddenly like disruptable by AI first off. So, that's why I'm like deep in this. But again, I I I had no idea how much money these people make and like how many clients they serve. (21:58) So like the customer lifetime value is relatively small, right? So it's like maybe we'll say $1,000, but they'll service like a hundred people a month, right? With their nutrition coaching. It's crazy to me. Um and this strategy, the thing that I think is the opportunity is doing organic social media management. (22:16) Because the CLB is smaller, you need to have some type of organic strategy. Um this is the uh searches for nutrition coaches uh month over month for the last couple years. So it's this growing category. People are looking for this. And I think the angle that you could go from is basically you make make images of food that are like recipes, right? You see people doing this on Pinterest right now where they like have AI generate food and then they like basically send them to recipe blogs that are written by it. (22:40) So like really hard to compete in this category on Google. Pinterest you can actually compete really effectively in it. But I think you could do this um for Instagram accounts and then like tell client stories related to those photos that you're doing and then the deliverables. (23:00) What this ends up being is a post per day um and then you basically the measurements of success is the impressions and then the leads. I would drive them to some type of lead magnet like you know 100 day um you know uh recipe ebook, right? And then get their email, you put them into a drip nurture like have it be the classic thing. But I think with something like this, you could probably charge like two grand a month for it. (23:19) And the the acquisition strategy is really similar to the ones that we've been talking about, but I think the difference is you would do cold DMs to these nutrition coaches on uh Instagram. That's where I'm seeing kind of like this whole ecosystem live. And then also again running that um uh you can target nutrition coaches on Facebook for with Facebook ads. (23:36) You could do that same thing to some type of like educational YouTube video that's email gated and then also do YouTube content where it's like this is how I grew a client's, you know, social account and here's how many leads we got. Again, try to get as close to revenue as possible with whatever it is that you're doing. So, and how big could this get? I think this could be like I mean, as a solo person, like imagine you have 10 accounts that you're managing. I don't think that's unreasonable. (24:01) Like if you're doing a post a day across social and you just use something like a meet assembly.com which is like a social media scheduling app that allows for you to to basically get um the like a like a an okay from your client. It's like a you know they have a client-f facing portal to okay the open up he Yeah, it's my friend's company. They're awesome. (24:26) Um, basically how it works, um, I can jump in here and show you how this ends up being. Um, so basically how this works is you can have a bunch of, um, your social accounts connected to a single portal, but what's really powerful is you can have this approval section where your client can just go in and basically approve each of the posts. (24:47) Um, and so this uh you you can go and schedule these out within assembly and then um have the final like you know approval process be handed off. So then they approve it, those get scheduled out. Um and so this is this is a great tool to basically do this. I you could run your entire business on on top of this basically. So um for this for this offer but yeah questions around that. (25:03) No, I like it. Awesome. Should we keep it going? Keep it going. Number four. Cool. I'm This one is close to my heart. Um I just know a lot about this. So I I'm like I think there's a massive opportunity. Um but making link uh magnets for webinars I think is a massive opportunity. So when you look at B2B um it's insane numbers. (25:27) It's like like over half of B2B marketers uh say that they hosted a webinar in the last year and then that it's like consistently a part of their marketing process. But a for a lot of webinars, there's like the biggest problems are getting people to actually show up to the webinars, getting people to register, and then like once the webinar is is recorded, what do you do with that? Like how do you get people to consume that content? How do you resurrect that content? And I think link magnets are a great way to do this. Um so it's basically taking those webinars that you already have that back catalog (25:57) and you go and you create um ebooks and white papers or you know whatever it is that that industry is most receptive to. You basically create that media for them and then again turn it into a deliverable format where it's like hey we'll do you know uh whatever it is you have a it's like four uh you know link magnets a month, eight link magnets a month etc. (26:22) And um then the acquisition strategy here is you just reach out to people who are running webinars and be like, "Hey um uh I made this ebook that's about this webinar. You can use it as a link magnet like here it is, right? You can create these super easily again with these AI automation tools, take the webinars, turn them into transcripts, take those transcripts, turn it into like, you know, these bolded lists, etc. (26:41) And then, you know, formatted into a PDF that's branded for them. And then for them, you you you basically show your work before you they're even working with you. And then say you offer this as a service. If they're interested in it, um they uh you know, you can jump on a discovery call and then again talk about um how you're driving leads um for these uh companies that are running webinars on LinkedIn. That's going to be the distribution channel here. (27:07) You can use that organic um uh um uh strategy uh that we talked about earlier where it's like LinkedIn posts with some type of link m or some type of lead magnet. When you like comment to get the lead magnet that creates your own leads for you. I would just focus on webinar marketing like get my access to my webinar marketing guide. (27:24) Um that's how people are just trying to figure out how do I get more people to show up to it. That's their measurement of success to typically at the company that they're working at. I think this is a really easy and powerful one. And it also like it's constant repurposing, right? Like you're you're basically taking this like rotting fruit and you're you're turning it into juice for them that you can uh you know they can make more money off of this thing that they've already have sunk cost into. (27:47) Yeah. And I know a bunch of people listening to this are are their eyes are glazing over because they hear the word webinar and they're like webinar like even even though you have stats here saying that webinars are big. They're like no. (28:04) But I'm seeing like a lot of like the Gen Z like Instagram, Tik Tok people creating webinars, you know? Oh, 100%. Right. Like so it's the best. It's the best for agencies. And I don't think people realize this, but like you giving away free educational information that shows deep expertise is one of the most valuable things you can do to get people to like trust you and and do your product, right? like and use your product or or use your service because it it's funny like for high ticket stuff like short form video is never going to sell a high ticket thing. I don't know why people even try like that that is (28:34) the wrong thing to be doing. Like if you're trying to sell something that's three to five, you know, f 10 grand plus a month. There's 0% chance you're going to sell through short video. You might be able to use short video to get top of funnel into like your like long form content, but just going short to that purchase is never going to happen. (28:51) Webinars can be that bridge and they also can be incredibly powerful. Like we ran this when I was at Rupa Health. We grew this email newsletter on the back of the podcast and then we started promoting the webinars through it. I mean we would get 6,000 people to basically register for these like classes that we were hosting um on a weekly cadence and we get a thousand people to show up to these webinars, right? I mean it's it's insane. And all the webinar was was like literally here's how to like do this lab test that (29:18) like we offer within the product. It was like basically a demo of how to use the product, right? It it it's crazy. I think that that is the thing that like people don't realize is it creates this it's an educational format. You're providing free education. People love free education. Totally. Builds trust, baby. (29:35) All right, let's do the last last idea. Data analytics agency popped off recently. I'm not sure why. Um but just like I think it's just because more and more data is becoming available. Um, but the opportunity here I I think people are just sitting on ridiculous amounts of data and they have no idea what it is, right? And I I've seen so many of these um um like videos now where it's like people are like plugging into uh you know maybe it's their Instagram analytics or it's their Google Analytics with these like MCPs and then chatting with it um to try to like extract (30:08) insights. And I think that there's an opportunity to go and basically create um an agency like on top of this AI tooling because it's easier than ever to like basically build out these dashboards. All you have to do is convert that that raw data into information and into insights for them. And so I think how you how I would probably structure this is like it's unlimited data analytics for like SMBs, you know, something like that. um for like a set cost per month and then whatever questions they have they you (30:36) can just ask you and then you use these tools to go and build out these these um these dashboards or get these insights for them get that data extracted from whatever data set that they have. So again I I think there's like the the offtheshelf generic tooling like like claude um with the MCP stuff you can now connect um a chat GPT to this as well. (30:57) Um you can also learn stuff like looker studio or like Tableau or PowerBI. The problem is that the learning curve on those are like really aggressive. So, it's going to take some time. But all of that content is available on YouTube. So, you could go and find it. Um, or you could use this new product that we just released this week. It's called graph.com. (31:16) Um the uh basically how it functions is like it's one of these business intelligence tools but you just connect a data source or upload a c upload a CSV and then you can convert that uh into dashboards into um uh insights you know based off of uh whatever the data source is that you provided. So here's an example here's the chat etc. But yeah man that's the last one. (31:38) Um I I think there's a huge opportunity just to tell people about their businesses and like the health of their companies and more and more people are realizing like they're trying to be data like um you know data decision makers, database database decision makers um but they just don't know how to do especially if they're like a founder, right? Like if you're a a local business and say you run like you know 10 uh like swimming like child swimming locations, right? like you're trying to understand like what is my cash flow, what's my P&L, um etc. You could offer (32:09) all of these services to basically analyze their QuickBooks like look at like you know what what is their current uh customer count from their CRM etc. and provide those answers. And I think they what it would end up being is like you're just in like a Slack channel with them or a message where they like ask you a question and then you respond back as quickly as you can basically with that information and then build out this these reports with these KPIs that you do reporting on on a weekly cadence. Can I can I I want to ask you like what are you most excited about right now? (32:36) Because like you know I just talked for like a [ __ ] an hour about all this stuff that we're seeing, but I'm curious like what is the the number one thing so I can download that from you that you're excited about right now uh that like with everything that's happening in this space. (32:54) I think uh right now I I I just saw, you know, as of recording this that Open AI is launching or or yeah, I think they're launching basically agents that go and browse for you. And we saw a you know the tip of the iceberg with uh with chat GBT operator with that. But I I'm very excited about actually having agents go out and do things for you. (33:20) Like actually like I feel like there's been a lot of vaporware in the AI agent space and it's been close like a lot a lot of the products have been really close. So I'm excited about um products that can actually get you the last mile. Um, so I've been, you know, this isn't just chat GBT, but I've been spending a lot of time trying to figure out which AI agent platforms can actually get you to the last mile and then trying to actually set up those workflows. Um, so that's what I've been spending the last (33:50) few days just kind of figuring out. Dude, I love it, man. I have you played with Perplexity Comet yet? Um, it's the first time where I'm like, damn, this is actually how I want to interact with the internet now. cuz like I'm basically doing this in perplexity where I'm like back and forth between tabs, but it's just this like sidebar that can as an example like one I saw recently that I was like [ __ ] this is so good is it basically goes to your LinkedIn it accepts the the request and then it sends them a message that you tell it to send and then it like does that you can (34:21) set it so it's recurring so it's like every like every morning check to see who's cool and like accept that basically but have that for any of the the tasks that you used to have to use like an automation tool for um you can now just do that in the browser and that was like the first aha moment that I saw with this where I'm like damn this is going to totally change I think how we also separate from this but it feels related um I'm finding myself more and more wanting to like talk to everything like I want to be (34:51) able to talk to websites to ask it questions about its service offering like I don't like give me like this voice agent that is trained on everything that you know or that the like everything that it knows about the company and allow for me to interact with that rather than like having to read or talk to a human. (35:10) Um I don't know if that's something that like that you've seen, but like I I'm just finding myself I'm using Super Whisper more and more like for all of my kind of communication and I'm just finding myself more and more wanting to interact with the internet in that way. (35:28) And I'm like thinking to myself like does do apps just go away? Like do I is it just like a repository of information that I like have a conversation with and like tell my agent to compare against and like they have their own like you know five threaded conversation simultaneously to figure out what's the best solution for me. It feels totally related to what you're you're talking about. (35:45) But I mean it that makes sense if you think about it cuz if if technology is no longer dumb and becomes essentially these like people these like digital people that we can interact with. Of course as human beings it's human nature to want to speak to other people you know. Um I was playing with Gro for's companion. So spicy. So spicy. So spicy. (36:10) But it's just like you can you can tell like that's where the world is going. Like websites are going to are going to talk back to you. Apps are going to talk back to you. You're going to have digital avatars are going to talk back to you. And this is like for better and for wor for worse. Um but I I think that you're you're by the way there's like a startup idea right there which is like just go and help make companies voice first. (36:31) Like go and set this stuff up for them. like go and build like you know use Vappy or or a voice agent you know platform and just go and set this stuff up for them. Can I tell you I got to tell you this is the last thing and then then we'll jump but we're testing with this right now. (36:49) So my brother's in the medical space and they like it's it's what they do is very specific. There's a lot of questions that people need answered before they um uh basically are like buyer ready. And so what he's been testing is he made a huge document with all the information to related to what they do and then they made a voice agent that people can call on the phone that answers all of the questions that somebody could ever ask. (37:14) So if they tried to go and train a human to do this, it would be impossible. Like there's so much information that's specific to this that it would be extremely hard to get a person to be like competent enough to answer all of these like questions that people would have related to the service. And so the agent is actually doing something that like a human could never do. (37:32) And it's trained basically to be incredibly just like educational, like not focused on sales whatsoever. Just like answer all the questions. And then what they're finding is people are basically talking with this thing for like 20 minutes. And they're like, "Okay, cool. (37:48) Like I want to do this, like what do what are next steps?" And then it transfers them to a call center where a real human answers and then they like book the you know the meeting, right? Or book the the the the appointment. And just seeing that happen, I'm like, "Holy shit." Like it feels like a whole new unlock. Like this used to be impossible. Now we can actually do this. (38:08) And then the other thing that I just talked to a friend who's running an AI voice agent company for uh restaurants. It like takes orders. It like sends them the payment link. It like puts it into their POS like if they're using Toast or whatever. They're growing crazy fast. And what he told me is he's having companies ask for them to like make characters around the voice agent. (38:28) So, for example, it's like a bagel company in uh like New York, right? And they want it to sound like the the original owner. So, they have these voicemails from the original owner who talks in this like thick like, you know, New York accent basically. And they like they're they want to use these voice agents as a way to brand the company. (38:45) Another example is it was like a New York sorry, a New G New Jersey pizza company. Same thing. They like want it to sound like, you know, you're ordering a pie like in an like in the facility, right? They want it to feel like the brand, like it's a representation of the brand. And that is just crazy to me to think about. (39:03) Like imagine, you know, the Wimbledon thing that just happened where it's like this like, you know, AI avatar who went to Wimbledon and like it's not a real person. Imagine if you could call that and be like, "Yo, how was your experience?" Like, "What was your favorite part?" or like and it has this like story that it could basically tell you or like it's like a you know this lore or origin story like then take that idea apply that to brands apply that to companies I think there's a huge opportunity in that alone if you're trying to figure out how to build a business or a company so (39:30) well yeah because those voice agents today they don't have they're not human like they're you know what I mean man they don't have the sauce so they don't have the personality right and like that's like I don't know you call you you call like whatever Papa Jay's pizza and it's like Papa J. Exactly. Exactly. (39:50) Make up your mind. Exactly. Exactly. Exactly. As me. We don't do no onions. Yeah. Basically, we need mean voice AI agents. Really mean agents. Exactly. Exactly. But again, I think that that is I mean people are asking for this. (40:16) It's a natural evolution and um I think there's so much context that can be portrayed and conveyed within voice that is so much harder to write out like if you were trying to write out you know all of that like it would be impossible but all of that uh you know context can be conveyed when it's just it's just a voice communicating to you. So I love it man. All right well dude thanks for coming on sharing the sauce. (40:36) I'll include uh links to to get to know you more. Um, and uh, yeah, that's going to be in the show notes for people who want to follow Cody's journey with with Graph and and all the other products that you're building. So, all right, Cody, later. Thank you, brother. We'll see you soon.