(462) B2B Marketing Trends of 2024 and a Look Ahead to 2025 with the Exit Five Team - YouTube https://www.youtube.com/watch?v=UyLyUmJvK0M

Transcript: (00:00) Community membership doubled this year and then also our monthly active members doubled as well it actually doubled which is great to see it means that as the community grew engagement scaled with it so that was really cool to see so every new member that we're adding in is is taking part in the community and and being engaged obviously a lot of great posts and content in the community but what I'm really happy to see is how many comments we've had you can see there's an outsized number of comments to posts and I don't know about you guys (00:29) but a lot of communities out of I've been part of slack communities whatever it is a lot of people post but not a lot of people comment and engage in the community so you could see for us it's almost the [Music] opposite hey Sam's favorite guy is here ding he's like it's ding all right hey what's up everybody all right we're gonna we're gonna kick this off Sam's here what it's holiday it's the holiday it's the holiday season and so we we wanted to do something actually I I you know I don't like um I don't I don't like when (01:14) people talk about I when they're on a team you know but for this one I'm gonna say I because about two weeks ago I sent a crazy message to the exit 5 team and I said I would like to do a holiday party I would like to do a virtual holiday party and everyone was like oh awesome great uh we got more things that we need to do right now but we're here we're here this is going to be informal session I got the kids here right now and they don't they don't understand that this is how we pay the bills but it's it's all it's all good so we want (01:47) to do we want to do a virtual holiday party because our commun look at Jay Schon is in the chat shout out to you Jay so no we got like a real VIP here yeah we got the exive crew here we got Ding and Eric here we got Dan we got Matt we got Anna we got Danielle we got Ding and Eric and um we wanted to just do a little informal like end of the year Vibe virtual event because we wanted to we want to give out a bunch of awards to awesome people among you know in our community we want to highlight some of the awesome things that have (02:15) happened this year and then also we're going to give you a teaser about what's happening next year because we're a real team we're a real company we got everything planned for next year already it's unbelievable it's December 17th we have real plans for the year and so I'm super excited so um the team is going to be a part of this ding I just want to also shout out to ding ding runs an awesome event and video production company called the vent shark we've somehow become friends uh through our our love of of music and then we found (02:44) the overlap of B2B marketing we did a workout together in Austin he's been to a bunch of our events and we were like ding we need you to be a part of this in some way and um he's much more uh charismatic and fun than I am and so ding's got a little game for us to mix this up so it's not just us presenting and talking at you the whole time so real quick if you haven't already done it in the chat just put put your name in the chat let us know like who you are where you're writing in from and then also like why did you come I want to (03:11) know why did you come to this just a quick oneliner oh Tass Tass has had a big day today you know Tass is one of our 25 uh 25 people on LinkedIn to watch right Danielle like Tass is Riding High so Chelsea oh Chelsea's here too Chelsea's in Asheville Olivia is in Cape Town look at this man Global Vinnie's in Sydney is in the house Zach's here Zach's great Jess is in Buffalo Pete's in Nate it's going too fast Nate's in Denver uma's in San Jose Vancouver Canada stand up Petra's in New York City stand up Ross my guy Ross is here Ross R (03:44) you know what you know what I love about Ross what did he do at Drive Not only was he one of the best speakers but he sat in the front row for two days he wasn't on his phone he was hanging out he had a great sweater on and he just was a part of the crowd and I love that so in M's here yeah well you know they they had a little uh they had an inside track on on why we're on why we're doing this so they're here so all right um I'm gonna drive I got some stuff that I'm gonna talk to you about hang out look at this this just looks amazing so welcome (04:15) to the exit 5 uh webinar this is not a webinar it's a holiday party hosted by us the exit 5 team with uh ding usually goes by the sales rapper but I have taken the liberty of rebranding him to his he's the marketing rapper wants to know when the Bay Area event will be Uma relax we got you just hang out hang out for a little bit have some eggnog all right um and if you're on this webinar right now actually someone's gonna be showing up to your door any minute there should be a knock at every one of your doors with a a (04:43) customized glass of eggnog from exit 5 so you're you're welcome for that I wish I love eggnog do you it's kind of weird to me it's kind of weird uh one glass yeah it's great I don't know maybe I didn't maybe it's because I didn't I I I didn't grow up in a in a in a Christmas household um I'm more of a manora guy myself but the the eggnog thing never really uh never really did it for me Dimitri's here Dimitri makes a mean Moz ball soup I know that for a fact so all right so here's what we're gonna do we're gonna do year in review we're (05:14) gonna do community Awards we got game show with ding then we're gonna tell you about what we're going to do in 25 2025 all right and by the way if you are watching this I don't want anything else other than like maybe take a screenshot and post it on LinkedIn at some point today or tomorrow just to show people that you're here make my day all right so it was an amazing year for exit 5 we went from Dave's solo business many of you here I'm sure remember a year ago following my obnoxious self online talking about you know the joys of (05:44) solopreneurship and how the only way to have a company is to have a oneperson company and la la la you know obviously it changed my mind we've had an amazing year we brought in Dan we brought in Matt we brought in Danielle we brought in Anna we're going to turn around turn the corner in January and open up another role and I've told this team so much but I'm going to say it again like I've had so much fun the last year I was basically burnt out talking about marketing I've been doing this for a long time uh back when I had hair and (06:13) the team has given me so much energy it's so much fun to be working on this together like today we did this launch we did 25 people to launch on LinkedIn just to be in slack and working with other people I think humans I think we were meant to work with other people and to share in Victory and defeat and give feedback can work as a unit together and so just just in chat real quick I just want to shut you all out one more time I love this team I'm happy to be here I'm proud to have you all and uh I'm just I'm having a blast so we grew (06:42) the team from one to five that's that's number one and we spent a big a big amount of focus on on content our newsletter we almost doubled the newsletter this year we we put out our 200th episode of the B2B marketing podcast with me Dave G and that's a that's a lesson in marketing consistency right there by the way I almost gave up on that podcast twice I stopped and started stopped and started and then when I committed to doing exit 5 I said you know what no matter what I'm going to put out an episode every single week (07:09) obviously we have an amazing team and our brand has grown but the consistency of just picking that every Tuesday we're going to put on a new episode now it's multiple episodes a week that is such an underrated hack in marketing it's committing to a publishing schedule and it's amazing I mean you all see it on the team right like we have um we see how we see new members that sign up for our community almost every member is like I've been listening to podcast for six months and I finally decided to take the plunge and join the community the (07:33) podcast is the the tip of the spear by the way in three meetings this week I used the phrase tip of the spear and my I said tip of the sphere each time like Dan like danw tip of the spere but it's tip of the spear um we had 12,000 people register for our events this year so we did Drive anybody in the chat come to drive shout out I I know a couple you are the in the B2B marketing the B2B marketing Mecca that is uh and where's that coming from we got to have a DJ for from now on we're not doing anything without a DJ ever again (08:08) so we had we had uh over 200 people come to Vermont for our first in-person event drive we had 110 people in Austin and we did a bunch of virtual events where we've had 12,000 people for the for the year and then most importantly the thing I care about the most is our community we have grown the community 79% great stat not 80% not 78% 79% if I was in a meeting I would say this is double we doubled the community this year and the big reason why is we brought in Matt where's Matt Matt wave to your friends and family out there so we brought in (08:40) Matt Matt has been you know the community was honestly an afterthought for me I would you know post there right there and then kind of post and ghost we hired Matt to come in and Matt has truly treated the community like a product he acts like a product manager he's on calls every single week with members he's taking notes he's looking what other people are doing he's deep in feedback and data and analytics and he's really brought an awesome level of focus to the community and there's been no growth hack that has grown the community (09:08) it has just been about treating the community like a product and one thing that we've learned a hypothesis that I had last year was like we need more content in the community we need videos we need amas no do you know what people want in the community what do they want in the community Matt connections they want connections you all want connections you want to meet other people who are doing the same things you're doing you want to build your own network and that is what we want exit 5 to be lot of lot of love rightfully so (09:34) in the in the chat for Matt but I mean what's cool about this team this year is you can see you know that Danielle's doing the content you know Anna's put on our Vents and been behind the scenes in a bunch of stuff you know Dan is crunching the numbers somewhere in a spreadsheet and making this thing run on time um everyone everyone it's it's not it's not just my face out there and uh that's made a huge difference so some some some quick highlights all right so that's us you know us okay Matt want to hit on some of these Community stats real quick (10:03) I'll let you just Riff on this I know we didn't really prep for anything this but let's have you let's have each one of you talk over these real quick just to get get me on I need to take a drink of water yeah for sure um so first one you already talked about you know Community uh Community membership doubled this year um and then also our monthly active members doubled as well it actually doubled um which is great to see it means that as the community grew uh engagement scaled with it so that was really cool to see um so every new (10:33) member that we're adding in is is taking part in the community and being engaged we had obviously a lot of great posts and content in the community but what I'm really happy to see is how many comments we've had um you can see there's an outsized number of comments to posts and I don't know about you guys but any a lot of communities that I've been part of slack communities whatever it is a lot of people post but not a lot of people comment and engage in the community um so you can see for us it's almost the (11:02) opposite so that's been really great to see and then last but not least two big things we launched the CMO Club privately about a month ago we have almost 70 members today and uh we're going to go bigger with it in 2025 so we're going to make it uh we're going to invest more there get more members um but that's been going really great um you know if you're in the CMO Club let us know in the chat I think I've seen a couple people in here that are part of the CMO Club um and then we also did the marketing leadership accelerator this year so we (11:33) did our first uh accelerator type course I think Dave you did one a couple years back um but this was the first one as at Exit 5 with the team which was really great I think we got a a 50 NPS score on it um as of yesterday so a lot of people really happy with the program and this is another area we're going to invest more in in 20125 so all good stuff beautiful T this is not a roast you can't roast us yeah you took her off the list already Dave why is T on stage stage with us no no no relax relax careful what (12:10) you so so events was a big Focus for us this year uh we're gonna run we're running it back with drive we got more to talk about on on on events um Danielle can you can you just uh talk about talk about the newsletter in the in the podcast real quick you mean my baby the newsletter I love the sound effects I feel like I need you to just like follow me around it's great um yeah the newsletter it has been probably one of my favorite things I get to do every week um we've grown subscribers 92% there's still time left this year so if (12:43) you are not subscribed and you should be um head on over to the page subscribe um and we've spent about 65 this year I've written a little less than half of them um so I took it over in June and just kind of Dove right in and I'm very grateful that uh Dave and the team has have trusted me to do that um and we've written some bangers this year how to write a bdb newsletter worth reading I mean that's kind of meta but um promise I didn't you know just do my own tips I looked at other ones um a really good one this was from Dave Kellogg if you (13:16) don't follow him he's writes Kell blog he had this awesome uh podcast episode on high performing traits of a CMO so we turned that into a nice little issue um guidelines for building marketing org but the backbone of the newsletter is the podcast and I would say that if you are looking to add into content this is like a great way to do it um because the backbone of the newsletter like I said is the podcast I take those transcripts I mine them for the little insights like a little gold miner in the California in (13:46) the 1800s and then I get them into the newsletter and bring them to you so it that's really the definition of uh content distribution and repurposing um so yeah that's that's me that's newsletter and podcast I love the news love um just cuz I hadn't said it yet founder mode for anybody wondering but I love the newsletter love Danielle's another another example of like taking my stuff that I wrote on LinkedIn and turning it into a newsletter because I wanted email addresses and then another example of perfect example like Dave (14:15) does a kind of shitty V1 then we hire someone to make it better so brought in Danielle treated it like a product and obviously the numbers have the numbers speak for themselves but the meta marketing lesson is like the level of care that you put into this stuff that is the ultimate growth half it's like we always searching for the shortcut for the optimization what was The Tweak what's the subject line it's like how about just put more effort and care and dedication into the things that you're creating and we've seen that across the (14:40) board going from a solo business to to a team of five okay now we got Awards virtual drum roll please maybe some maybe some some DJ all right so we want to hand out Awards we got our top Community contributors for this year we got Garrett head of growth Garrett has created the most posts in the community looking back I'm not sure that um volume award is the right award but Garrett we love you anyway just most posts shout out to you Garrett thank you for being in there love that the spark award Chelsea our new friend from from (15:19) we met in Vermont she landed an awesome new job at Chile Piper she's super active in the comments if you write a comment in there you know Chelsea's probably going to have your back and have something to add or something to say so shout out to you Chelsea and then post of the Year this is a a new award well they're all new Awards new award by the exit5 committee this year post of the W madav bandari he this is what it takes people want to know like how do I participate in how do I participate in exit 5 well talk about the stuff you're (15:47) doing and don't promote your company and add real value and share results madav wrote about basically how they created this SEO Playbook at story lane That Grew traffic over the course of six months and he was very specific and useful it wasn't like here I wrote this blog post I'm going to promotee it go get traffic to my website he wrote a legitimate article inside of exit 5 just to share his SEO lessons and that's stuff that I want to see more of and so I want to shout out people like Garrett and Chelsea and madav for being such an (16:14) awesome part of the the community so shout out to you all um then we have the momentum maker award in true Mar momentum maker and Rising Star Award so uh Marin is the member who has sparked a bunch of great discussions and brought people together with thought provoking post this year and Lindsay who is an upand cominging member a newer member who I see in there all the time she's in the chat right now she's in our CMO Club shout out to Marin and Lindsay and then we got Craig Craig is the most engaged Community member if you hit the (16:44) leaderboard inside of exit 5 that we have uh you'll see Craig's name there always he's always in the comments always adding new posts always writing back I I always my inbox is full with like you have a notification from Craig heren Super Active yeah dude and then uh and then Matt Matt Cerna who's a CMO of replicant they're really cool um AI customer service uh company in the AI space doing customer service uh for the Enterprise and he is a new member of our CMO club and he's already been been in there Super Active (17:15) adding a bunch of value helping each other out and so I just want to shout out those people great thank you for you give what you know you you get what you give and those folks have added a lot to our community this year so virtual shout out to to you all now top event contributors of the year so we got Kena Sharma who put on the community event of the year she did a LinkedIn profile and post tear down for us and man if this isn't a topic that you all want to know more about like what what does it take to be great on LinkedIn what is great (17:45) copy on look uh what do great copy look like how do I write good post Kena is an awesome SAS copywriter and T as Tass says Kena she's amazing she is amazing so that was a that was the top Community event we did of the year top speaker of the year he I don't know if he's still here or not but if he was he'd be sitting in the front row Ross Simmons he brought the energy to drive he sat in the front row he handed out books he had great jokes and stories and anecdotes and specifics Ross killed it at Drive speaker of the year and then top podcast (18:18) guest of the Year o OG friend uh we have we go way back on the internet I haven't talked to her in a little while but I wonder if she's here Amanda Amanda natividad from spark Toro she was on the podcast to start last year was like in February she had just come back from maternity leave she was we were talking about coming back from maternity leave deciding you know do you want to be C uh CMO or not the path to marketing leadership and what things she was doing as the solo marketer at spark turo and if you follow her on LinkedIn you (18:46) already know that she's awesome and so that was no surprise to me to look back through the podcast analytics and see that that is the most downloaded episode of the Year all right and then two newer so newer events two weeks ago we did this uh you know we make it we make up the rules here so we did this session with Kip Kip's a friend of mine CMO at HubSpot uh he's he is probably the second longest public SAS company CMO he's been um you know we always talk about the the short tenure of CMOS uh one to two years Kip's been the CMO of (19:19) HubSpot going on nine years running now and we had him in our CMO Club um something that we're doing is bringing in amazing CMOS like Kip once a month to talk to our CMO club members and the response was amazing like Natalie Taylor called in from the airport because she had to get her question asked to Kip the feedback of that was amazing and so I just want to shout out Kip for for being a part of that and then a virtual event speaker of the year uh Diane who has become another LinkedIn LinkedIn friend of mine she gave an awesome presentation (19:51) just was an awesome contributor to our um ultimate Rose to B2B websites and then and she's another person that's worth following on LinkedIn especially if you're in the messaging copywriting product marketing position space Diane rocks and um this is a great a great list of folks to build your kind of virtual digital Network around so now now that our qbr is over thanks Tass uh I want to call up my friend ding who we got a little game we got a little game show this guy's great at this stuff I love these little things so ding I'm (20:20) gonna pass it over to you let's let's have some fun yeah how's it going y'all first of all huge shout out to Exit 5 shout out to Dave uh I remember back in the day I was in the the Facebook group and then years later here we are at the qbr and that was a bar hard when you're in founder mode sometimes you get to pull the founder Mode card and you get to do whatever you want and I'm doing an event today to talk about my company damn it that's right so for today's episode of countdown quiz I'm sure some of y'all (20:51) have seen this on LinkedIn 54321 it's the ultimate challenge for B2B marketers and since we have the community of the best B2B marketers in the world we're going to do this live and to get us warmed up right now we're going to have Mr Dave Gart himself in the first round so everyone give a give a round ofla go let's go Dave by the way and we're gonna bring somebody up next so like if you want to participate in this you get to you get to prove it so Tass you talk a big game let's get you we'll see who's next all right let's go I'm ready so the (21:23) the game right here is Dave you're gonna have 30 seconds and you're gonna have to name as many B March companies as you can in those 30 seconds so we ready for this so I'm going to start the countdown timer for the for the record I'm honest I'm an honest man I could easily go to Chad gbt I'm I'm this is off the top so I'm I'm I'm here I'm gonna and where we can see him Dave I don't have pants on but other than that I'm I'm happy to parti let's oh we're starting already here I'll I'll all right we go in three two (22:07) one HubSpot Salesforce Loom Knack Vimeo paramark zle slack atlassian notion qualified chili Piper demand base Clary copy AI Jasper oh my God time is up all right y'all everyone give a round of applause for here I have I've counted 16 that's almost that's that's more somebody kick Tass out I'm tired of her nonsense Tass you're gone I'm gonna bring her on stage Tass request to join all right let's go all right Taz ready got more yeah I don't see her requesting where's the request at I see (23:12) John John talking about no pants found here let's go everyone up there she is she is let's go welcome welcome to the spotlight oh this is I'm I'm more of like a keyboard War oh we know that's why you're here yeah I can't do I can't do this on the St let's go ding yeah all right T set of questions for you so this format is called the 54321 countdown quiz so I'm G to be asking you to name five things from a category four things from a category so on and so forth so this is the ultimate test Tas I know you talk a big game and (23:51) now is your time to shine now is your time to prove yourself and I know that the chat's going crazy how we feel in chat you think Tas is gonna to complete the task I'm just going to leave if this gets too embarrassing I can't lose all the clout I got from today all right let's go so if we get the the next slide up as we're about to get into it hopefully you don't get one of these on Zack Zack said Zach said when the teacher calls you out from the back of the classroom you remember like in class two kids just like talking (24:26) nonsense and ding ding you got some of and then you get called on and this is your turn that's what this is uh no surprise that was 100% me in school and every like parent teacher conference was she talks a lot my mom's like raise her up like I don't really care what she does anywh sorry all right T so we're gonna get started in five seconds ready all right five four three two one all right T name five B2B marketing buzzword that people overuse I love this okay streamline revolutionized AI boosted um uh shoot uh in is increased (25:07) growth or increased Revenue buzzworthy I don't know if that's buzzworthy uh but those are the three that I see the most dang it give me some more who wants to help me quick come on CH what you got come on on come on Synergy Craig yes turn keys one industry leading my favorite yeah UniFi so go back Allin one yeah by the way I've never I've hosted these things for a long time I've never seen the chat light up so fast everyone has a busz word you want engagement in the chat you just ask the people to put in a buzz word (25:54) seamless seamless all right all right solutioning we're we a verb now founder mode all right T T I think you pass round one let's let's ask the chat because that last one was a little bit iy with the revenue all right chat are we accepting those answers hold on no ding remember remember whose company this is this not this is my company we're doing this for me today I'm in charge here um by my estimation my homie task and I love her if she got like three out of five I did get three that's the honest answer who's in who's got the (26:28) math on three let me ask chat gbt what's three divided by five that's her grade not gonna cut it it's like a b yeah a six [ __ ] all right that's round one that's round one what's next all right Tas name four mtech tools this should be easy because can I just take it from what Dave said or no um okay maybe we should do some new ones okay so martech tools let's see what do I use and is um okay GA does GA count G uh ga4 I'm going to just name all like website related stuff okay uh dang it this is like I'm so on the spot right now and (27:13) I'm just like losing my mojo I'm better in the com wa this is so so what you're saying is it's easier to be piffy behind the keyboard than it is to be on camera yes like the guy today who was on Danielle's post right it's much easier to be keyboard Warrior haha pointing fingers my bouncer actually she's my LinkedIn bouncer Taz you can you can you can phone a friend too we could we could bring somebody else to name for for mtech tools to get another person up here I'm okay with that oh okay wait um Lea can get up here but I'm GNA say uh (27:47) Sam Rush before she does and HS before she does and then we'll see what she what she actually comes up with can I say HubSpot again like I feel like you said HubSpot everyone says HubSpot feels like you're failing right now if I'm being honest my mouth's falling down the stairs okay get Le in here look at her she's no she doesn't want to do it it's all good it's all good all right we did this one okay th oh wait we all right Tas thank you I'm kicking you out we need another voice up here all right who wants to be our next participant we need (28:16) a we need a new Fresh we need a new Fresh voice hi tath I'm removing you love you how do we how do we do it Danielle somebody raise your hand yeah you gotta just request to join and then we'll pick someone we got three people right now we got Vinnie we got sahil we got James put put sahil up there all right sahil get ready all right and then sahil good to see you brother next uh next event we're gonna I love the DJ play but um sahil plays in a rush cover band and I think I think there's a play with us uh in that (28:48) for a next event just saying y all right go ahead ding let's awesome sill welcome to the stage so now we have our next question let's we got a little sneak preview of it but uh Anna we can get that on the stage so H are you ready boom Dave Gart has worked at drift exit five are we counting the Facebook group it's not a company [Laughter] bro exit five and DP the correct answers and there's another one the correct dancer would have been privy there was also HubSpot nine months nine of the most glorious months of my (29:35) life spent at HubSpot there's also Constant Contact would have been an acceptable answer they were an email marketing software company that got their lunch eaten by MailChimp and uh then I started my career at a PR agency called Lois Paul and partners uh but sahil good to see you always great hair great job um thank you for everything you do but I really I I'm in on serious this is a I I enjoy seeing your face everywhere in exit 5 and uh thank you for thank you for being a part of this thing all right okay how many more we (30:06) got we got another one oh yeah let let's round two Let's uh let's get a new set of questions up all right round two a little harder we're going to round two all right I'm bringing Ross on stage yes he wants to perfect bring him up if you get these wrong I'm gonna violate you with the sound effect I'm ready for it I'm ready for it I'm nervous all right let's go all right Ross let's do it so round two Ross Simmons and guess what if you mess up here we're gonna distribute this clip forever oh no he hit you with the distribution he hit you (30:48) with the distribution we're gonna distribute this clip everywhere love it let's do this all right Ross so let's you ready five ready ready three two one let's hit it five compies Ros uh that's that's tough dude I'm gonna give you one to get you started your favorite company Reddit red logo there's one Reddit that's fair that's fair Reddit let's go with the Toyota President's Choice um Adidas Santa Tim Hort Canadian guys Tim Tim Horton in the mix yeah I don't know this is that's a tough one red logos yeah the psychology of red nobody (31:43) uses it uh rack space is rack red sure we'll give it to you WWE NWO wolf pack anybody nothing that's it all right he did it thank you that's a hard question man that was hard that's tough all right let's keep him I'm keeping him up I'm keeping him up dang I got this we've got Rudolph we've got Blitzen we've got Comet we've got Cupid we've got donor Prancer all of them and some people would even say ol ol get it all of the other reindeer have all of all of allive yeah that's the dead yeah good job all right can you name three holiday (32:42) classic holiday ad Campa Coca-Cola Santa that's the best um then we've got that's probably all I've got let me think um Coca-Cola what you got D you wrote these questions what so give us give us the other two what what I'm put you on that wow you put me on the spot so here here's the here's the part where I get exposed I actually only knew that one hey we got in here uh Rachel says the car with the big red bow any car brand that is that's factually correct I see Budweiser Hershey these aren't very specific chat we got to do a little (33:22) better yeah what do you tell them what you want the John Lewis adds every year there emotional volcano volcano ad that's a great one the volcano volcano he wants for Christmas that's that's what want for Christmas nice all right we got one more all right Ross name two things that make a perfect B2B marketing oh I got one it's sent from me yeah real good one that's sent from Danielle one that seems personalized uh really comes off as if it's human one that doesn't say in the ever evolving world of AKA not written (34:00) by chachy BT um and one that has a PS you got to throw the PS in people are sleeping on the ps's these days I love that big fan of the PS Tell your tell the put the content in the email then do a PS PS is where you can reference the link again you can tell another story D what does PS stand for um parl vuu play [Music] no damn postal script postal script yeah I don't know I don't even use my brain anymore just Chad gbt does everything for me that's hilarious I love it all right Ross good to see you good job likewise (34:42) thank you all have a great next year for being awesome member of our community thank you all all right love it crowds crowd crowd's going nuts okay um let's let's let's let's keep it uh let's keep it moving we got we we going to bring up we want to do another guest I want to put uh I want to make I want to make Dan our next guest actually right now so all right round three just have a bunch of names all right Dan yeah just give me names corporate gifts that people give during secret santa uh candles candle holders uh video (35:23) iPods uh ties iPod and um shot glasses shot glasses being the only legitimate answerly someone gave him a video iPad one year and he hasn't been the same since sounds like no the office no gets that reference come on no no wait tell me the office reference I love I love a show the secret santa episode we're we're I don't want to ruin it I mean it is like 15 years old so everyone hopefully seen at this point but okay Dwight and Michael argue with the video iPad or iPod no I need to re now you gotta watch that one this time perfect (36:00) two of his five answers two of his five answers were about candles which you know someone uh said the chat why that's a real life experience but all right go ahead ding all right Dan name four content format on LinkedIn okay my guy Matt has taught me a lot about this this year first one uh text post video post uh Matt don't get mad I'm just screwed up is it a it's a document but it's a sliding document it has a name it's like a slideshow R rhymes with sharel yeah yeah that one and is that three or four three Carousel yeah and then a bro Tre yeah (36:44) that's the that's the fourth good job all right I'm tagging in Anna next I'm tagging in Anna next Anna you're next on the hot seat uh with you know this is a holiday party with daveid dve and Ding and and and Team all right here we go go ahead ding all right Anna name three B2B influencers and you can't say you can't say Dave Gart you can't say an you can't say Matt can't say Daniel okay this is easy I'll say pass Le and Ross there we go love it perfect timing we released the list today obviously we all know that I'm the only (37:23) thought leader worth following but um separate all right the best hair thank you appreciate that actually I had to get a I had to go sign up for volunteering for my kid school today I had to go to the police station I had to get fingerprinted for like a nonsupervised volunteer and the policeman asked me um my height my eye color and my hair color and for hair color I said none and he just giggled he said well that is an option all right Anna good job most effective most efficient answer all right here we go what's this one ding (37:58) all right name two holiday movies that feature work or corporate life you can't say Die Hard the holiday holiday party that's one office party or something can't say what about die hard too that we'll count it like that's like Dan saying candle and candle holder that's a good one okay sper that's too yeah I just watched the holiday two nights ago hot chocolate it was great I love that movie yeah that's one of my favorites good one Daniel much I'm sorry much better than Love Actually I'll okay all right Danielle I know you want to answer one (38:42) right now so I'm putting you where you you're you're up next name one way to celebrate a team win this year oh um shout them out on LinkedIn very on brand very good yeah okay all right give it up that was fun a fun little a fun little segment so I'm gonna I'm GNA I'm going to wrap us up uh I said we were going to spread this around but I'm gonna I'm gonna see if I can do this real quick and get hold on I'm having technical difficulty so uh okay Anna you tell us uh tell us dates and events so we gota we're gonna just quickly share what we (39:20) got coming up in in 20125 and then we're gonna we're gonna get we'll let you get out of here but for events what do we so we have a coule more meetups next year so we're coming to Boston at the beginning of March we'll be in the barrier in San Francisco and we'll be back in Austin in November for our three meetups next year stay tuned for the dates we're still locking that in but we're excited for that and then we'll be back at Drive in September back in Burlington Vermont so stay tuned for whenever that releases as (39:49) well but there will be a wait list in early bird tickets so stay tuned keep your eyes peeled and we're excited about that for next year we went back and forth we after telling everyone we weren't going to make drive any bigger we were like we're going to make it bigger we need to go bigger we're going to go somewhere else we came back full circle we're running it back in Burlington we'll have we'll have room for like 20 30 more people Max we're probably going to have to raise the ticket price a little bit to (40:16) keep it exclusive to keep to keep it feeling good if you came last year we're gonna you'll you'll know early um and then you know we hear you that there's there's lots of places we could go we could go to we could go to to London we could go to Chicago but we're just we're starting small it already feels like a lot of travel after being like I don't want to travel for work again here we are but we're gonna go to Boston San Francisco Vermont and Austin that's going to be great all right Danielle my friend Danielle you got a glow today (40:47) tell me about uh some of the things that you're excited about from a Content standpoint in 2025 yeah so the big one is we are finally investing and putting a lot of great content on our website we have launched soft launch I'll say soft launch uh our new product called articles it's our beenin on a Blog but basically we're taking all those awesome insights and putting them into guides playbooks um things that you can reference on there so very excited about that um yes Ross and maybe we'll even end up on Reddit who knows um and then (41:18) super fun sneak peek because you guys are here we're doing our first ever exit 5 report coming late February it's going to be the state of to be marketing salaries so very excited for that I'm using my uh political science degree chops qualitative methods um putting those back to use for the first time in my career AKA Chad gbt see and bothering Dan that's half my day those two things and then we're um doing some more virtual events so if you were an attendee of the ultimate roast to B2B websites we're doing something very (42:00) similar come march on email it's going to be fun we're going to bring the heat it's going to be a great time so that's what we got coming up for cont and just to Echo like just to to go deeper on that for a second like we've seen so much traction with our private paid Community I want us to think about like I want us to think about having a free lever of all this stuff and we've seen a tremendous amount of attention and awareness and success ESS with the podcast and so the the the hypothesis is like whether you pay us a dollar or not (42:32) to join the community or to go to an event that's okay how do we make exit.com the number one resource for B2B marketers and so you're going to tell your friends oh yeah hey you want to know how to like structure your marketing team go to Exit 5 they got an article about that right and so that's the big thing it's like how can we get more really thoughtful resources created for free on the exit 5 website and I think that that's something that's going to really play out play out well over the next year uh okay Matt what are you (42:58) excited about Mr Community what are you excited about in the community yes sir so uh oh of course my Siri came up when I said yes sir um we're doing more accelerator so we did the marketing leadership accelerator this fall in February I'm really excited about the accelerator we're doing we're we're doing an AI accelerator I don't have all the uh agenda for it yet but essentially if you're a B2B marketer we're going to try and pack the most important things that you need to know know about Ai and uh the things you need to get better at (43:30) when it comes to AI so that's going to be really exciting that's going to be probably launching some time late January early Feb so keep your eyes peeled for that um second thing is CMO Club so we're we're going to go biger CMO Club we've launched it in private this year and we've got really positive feedback so we're going to open it up to more people but we're going to still focus on small tight-knit connections and groups here so um we're going to focus all the right areas with CMO club and then last part Community pass (44:01) Community pass is essentially uh what we're going to call just our regular exit 5 community so not CMO Club it's just a community as you know it today and you know we're going to continue to invest there going to try and mix in uh you know more playbooks from members and try and get them sharing the great work that we're doing so everybody can see Gonna Focus uh keep focusing more on matchmaking we're planning to upgrade our matchmaking programs that's going to get even better and then last but not least we're also (44:29) going to try and bake in more uh AI into the community so we're working with the circle team on a uh a bot in the community that's essentially gonna help tag the experts in the right post when they come up just like I'm doing manually today so we're going to have more ways to get the right people involved in the right conversations and then hopefully find ways to reward them through gamification so that's what's what's uping awesome and keep it keep them keep an eye out for us follow everything we do exit.com you can follow us on (45:01) LinkedIn early in the New Year we're going to open a new role for our six teammate on the team and so maybe that's you maybe that's somebody you know we're going to continue to grow and keep the feedback coming we have an amazing an amazing part of running a business like this is the feedback loop right we get comments on events like this we're we're in slack right now sharing screenshots about what people are saying we get Podcast reviews we get emails we get comments in the community it is all driven on your feedback and so continue (45:28) to share your ideas with us continue to push us the other thing I would say is we're also we're very bullish on being like um a curation business not a creation business obviously we do create content but we're we're not going to have the hot takes like I don't I don't want to be in the hot takes business but we're sitting on this incredible community of 5,000 marketers thousands of people in our community many of you don't get the opportunity your companies to write about marketing because you're not a marketing company you you know you (45:55) do marketing for cyber security and so you're not going to be able to write a blog post about the three cool things you did in marketing and publish it on your website but exit 5 can be that platform for you and so maybe there's an opportunity to be on our podcast maybe there's an opportunity to do an AMA in our community maybe there's an opportunity to speak in our event maybe there's an opportunity to write a guest post for our site stay close to us send us an email hi atexit 5. (46:16) com like we are always looking to feature you with thoughtful relevant content that you're doing in your day job and that's a big part of our vision for this brand and for content for the future so all right that's it thanks for hanging with us that was an awesome 48 minutes go check out ding uh check out what they're doing at event shark if you haven't already hired event shark to do videos for your next event you are falling behind the curve so shout out to them just don't hire them up so much because they're a key partner for next year and I don't (46:43) want to be out thanks you all appreciate it love hearing the comments uh thanks for hanging out with us on this little virtual holiday party I hope you have a great safe happy healthy rest of the year I love this team I love what we're doing end up have a lot of fun marketing Community is exent 5 3500 [Music]