5 steps to turn AI seats you pay for into AI your team uses

GTMcraft Plays · The AI Adoption Play

You pay for AI seats and duplicate tools your team barely opens; these five steps turn dark seats into daily usage.

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The 90-second read

You bought AI seats for the whole team. A few champions run them daily. The rest sit dark behind a login nobody opens. So you shop for a better model instead. The top models tied this week, so no switch fixes a closed tool. The lever is not the model. It is adoption times focus.

Only 20 to 30% of paid AI seats get used in a typical week.
The real waste is not the vendor; it is seats nobody touches.
Two near-identical AI tools split your context and double the bill.
A 15-minute weekly habit lifted adoption from 20-30% to 60-80%.
Leaders who skip usage turn AI into shelfware, not real output.

Read time: about 5 minutes. First step runnable Monday morning.

The #1 move this week

Pull your paid AI seats against weekly-active users, and name every dark seat.

You cannot cut or activate a seat you have never counted. One list turns an invisible line item into a Monday decision. Each dark seat is a cost to cut or a person to activate.

Start here: export seat count and weekly-active users for your main AI tool. List every seat that went dark this week. Tag each one cut or activate, never ignore.

Ignore this week: running another model bake-off. The top models tied, so the switch is a tax, not an upgrade.